Rita Ora announced as the new face of Rimmel


12 09 2013

Hot Right Now hitmaker Rita Ora has been confirmed as the new face of Rimmel and is to create a capsule colour collection with the make-up brand, including lip and nail shades.

Ora says she's 'absolutely obsessed with makeup and being adventurous with colours', and VP of Global Marketing Rimmel, Friedemann Schmid, said the singer's a good fit for the product as she 'uses the streets of London as inspiration for her songs like Rimmel uses the London Look from the streets as inspiration for its products'.

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